WORK CULTURE IN INDIAN ORGANIZATIONS Essay Example For Students

WORK CULTURE IN INDIAN ORGANIZATIONS Essay WORK CULTURE IN INDIAN ORGANIZATIONS Essay A Journey Towards Organizations of Todays Knowledge Based Industries Work is a source of sustenance to human beings. The environment where the person works has a lot of effect on the efficiency and effectiveness. In a laymans language we can call this environment along with the processes working in it as the Work Culture. With the opening up of Indian economy and the flourishing of knowledge based industries in India, this environment of work has considerably changed and it has a marked influence on the social lives of the people working in these kinds of industries. As these industries are located mostly in big/metropolitan cities and affects educated urban middle/upper class generally, this paper will be somewhat skewed towards these class of people working mostly in large organizations. We will write a custom essay on WORK CULTURE IN INDIAN ORGANIZATIONS specifically for you for only $16.38 $13.9/page Order now I will also concentrate on defining work culture, on types of work culture, on the impact of society on work culture, on emerging work culture and finally focusing on the knowledge based industries Work culture refers to work related activities and the meanings attached to such activities in the framework of norms and values regarding work. These activities, norms and values are generally (but not always) conceptualized in an organization. An organization has its boundaries, goals and objectives, technology, managerial practices, material and human resources as well as constraints (which is referred to as organizational culture). Its employees have skills, knowledge, needs, expectations and behavior. These two set of factors organizational and organismic interact and over time establishes roles, norms, and values pertaining to work. It is this totality of the various levels of interacting forces around the focal concern for work, which is labeled as work culture. The work culture also has its roots from the socio-cultural values and systemic features of the surrounding milieu. Work and organizational cultures are subsets of the larger societal culture. While each organization has its own work culture, two patterns are distinct: soft and synergetic, representing the extremes of a broadly conceived continuum of work. Soft work culture means that everybody in the organization is complacent enough and the motivation level of the employees to do something new is very less. The soft culture is not a desirable state of an organization in the synergetic work culture, socio-cultural values are utilized to mobilize and motivate manpower. If organizational culture is conducive to excellence at work, high productivity, the centrality of work in employees life space and a high quality of work life, the organization is said to have a work-conducive culture otherwise a non work-culture. If an organization enforces strong work norms, maintains strict work disciplines and makes profits, but neglects and exploits its human resources the organization is said to possess an amoral work-centric culture. The employees lack involvement, commitment and desire to do something innovative in this kind of culture. Similarly if an organization neglects the social needs of its employees in achieving technological excellence, it is said to be working under technocratic culture. The criteria which determines the centrality of work for an individual are job affect and job clarity, time to devote to work i.e. work pressure, job and life satisfaction, value addition from the job, peace of mind, working conditions, up-to-date technology, superior-subordinate relationship, reinforcement (reward for hard work), status/prestige associated with the position/designation, extent of responsibility and freedom for making decisions, security of job and last but not the least money. Work culture changes with the organizations core activity The work culture present in heavy industries is significantly different from that existing in diverse industries like banking, fashion, entertainment and knowledge based industries Irrespective of organizational setting, the employees may tend to work hard, feel positive towards working and consider work to be central to their identity depending on their geographical or cultural region. A very clear example is the Japanese culture that socializes its members in cultivating a work-centric culture. The Indian cultural milieu is collectivist. Hence any culture in the organization should give due consideration to the group activities to a certain extent for success. The social hierarchy existing in India makes Indians feel comfortable in the superior-subordinate framework. Once a hierarchy is established the juniors goes to any extent to please their seniors. .ub2e4c4221d63cb00a99b9ee0252902a3 , .ub2e4c4221d63cb00a99b9ee0252902a3 .postImageUrl , .ub2e4c4221d63cb00a99b9ee0252902a3 .centered-text-area { min-height: 80px; position: relative; } .ub2e4c4221d63cb00a99b9ee0252902a3 , .ub2e4c4221d63cb00a99b9ee0252902a3:hover , .ub2e4c4221d63cb00a99b9ee0252902a3:visited , .ub2e4c4221d63cb00a99b9ee0252902a3:active { border:0!important; } .ub2e4c4221d63cb00a99b9ee0252902a3 .clearfix:after { content: ""; display: table; clear: both; } .ub2e4c4221d63cb00a99b9ee0252902a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2e4c4221d63cb00a99b9ee0252902a3:active , .ub2e4c4221d63cb00a99b9ee0252902a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2e4c4221d63cb00a99b9ee0252902a3 .centered-text-area { width: 100%; position: relative ; } .ub2e4c4221d63cb00a99b9ee0252902a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2e4c4221d63cb00a99b9ee0252902a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2e4c4221d63cb00a99b9ee0252902a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2e4c4221d63cb00a99b9ee0252902a3:hover .ctaButton { background-color: #34495E!important; } .ub2e4c4221d63cb00a99b9ee0252902a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2e4c4221d63cb00a99b9ee0252902a3 .ub2e4c4221d63cb00a99b9ee0252902a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2e4c4221d63cb00a99b9ee0252902a3:after { content: ""; display: block; clear: both; } READ: Dream Job Essay Hierarchical .

Your Home Base Online

Your Home Base Online Ah, got a little push back from last weeks post about how writers shouldnt post articles or try to sell books without an online presence. I love pushing those buttons. Some thought writing was about the creativity, not necessarily about the sales. They purported the webpage as almost selling out, and that the artist need not tie himself to an online page. Others just did not feel techie enough to have a site, but they felt okay enough to submit to others. Sorry, but you cant USE the Internet to support yourself then state you dont need it. These days, if you use it, you best have a link to where people can learn more. Otherwise, you wasted your effort. Not having a link means you write for you and nobody else. You want the satisfaction of seeing your work in print, but you dont want to connect with the reader. I wrote an eleven minute podcast on that topic this week, entitled Face-to-Face? Or Face-to-Screen? chopeclark.com/blog Whether you need a home base online is not up for discussion. But you have options if you are HTML/CSS phobic. Lets look at where you can find a home base online. Blogger.com A very simple blog platform that can be used as a simple website. Wordpress.com Same as Blogger with a tad more of a learning curve. Facebook Yes, a fan page can be your home page if you keep it professional. Tumblr If youre a picture fan and prefer brief comments, this is your ba LinkedIn For your resume and experience. Its becoming quite interactive. AboutMe A one-page info sheet about you with a cool way to insert pics. Weebly.com Simple website, but try to avoid making it look like a 1999 template. And heres one you probably never thought of: Pubslush.com. Its a crowdfunding program but also a homebase program if you choose to use that side of the house. Its where you can plant yourself as well as sell your books. I once landed a $750 opportunity because I had my resume online. Someone Googled me and found I was qualified for her magazines assignment. It happens. Not having an online address is like not having a mailing address. When people cannot find you in this technical time and age, they assume you dont need work, dont care to work, or dont have respect for your work. Show them otherwise, and plant yourself a flag on some page online, then tell everyone where you can be found.

BHE 314 Mod 4 SLP Environmental Health and Safety Essay

BHE 314 Mod 4 SLP Environmental Health and Safety - Essay Example In the result, bacteria, parasites, and different germs are mixed with beach water, which results in different illnesses. Individuals with diarrhea and vomiting problems are one of the major causes of water contamination. Secondly, it is noted that irregular bowel movements of children are also a major cause of contamination of beach waters. (WHO, 2003) Another main factor that contributes to beach water contamination is sewage water that mixes in the beach water and results in millions of bacteria in the water. Feces and urine are some of the components of human waste that consist in sewage water. Although the United States has effective sewage treatment plans; however, network of pipes often malfunctions and results in the leakage of such contaminated water in recreational waters and beaches. Studies have indicated that a waterborne protozoan, Cryptosporidium parvum emerges in after contaminated sewage-water mixes in beach waters. Even after much advancement in innovative scientific methods, it is very difficult to eliminate the emergence of abovementioned protozoan from water, which causes a number of waterborne diseases. In the year 2000, existence of abovementioned bacterium affected hundreds of U.S. residents that visited recreational water beaches. In the month of July 2001, the same bacterium affected more than fifty-two people that were exposed with the same protozoan at a recreational beach. (WHO, 2003) Every year, hundreds of complaints are registered regarding the waterborne illnesses that are caused after visiting recreational water facilities in different parts of the country, and therefore, it is important that effective steps should be taken to eliminate the factors that cause such contamination. Experts have indicated that humans are exposed with contaminated water in recreational beaches through different routes. During swimming, swimmers accidentally drink contaminated water that

Essentials Mangement (report) Essay Example | Topics and Well Written Essays - 1500 words

Essentials Mangement (report) - Essay Example The Essentials Management is all about finding solutions to help the organisation to improve efficiency, reduce costs, decrease cycle time and push up strategic initiatives. What are the issues before an ambitious management and an expanding organization? Find solutions to short term and long term problems, lookout and seize the opportunities well in time in this fast moving age of industrial and internet revolution, tackle critical issues posed from time to time and improve effectiveness in functions and crucial programs. Of the four important factors of production, land, labor, capital and organisation, labor (workforce at all levels) is important. The employees can build an organisation just as sometimes it is claimed that the employees can break it. For the organisation to become prosperous and grow employees (including officials of the top management) need to be basically sound and industrious and basic conditions and favourable atmosphere need to be created for them to become b asically sound and industrious. â€Å"If everything is important, then nothing is†¦.Whether it is a multinational corporation, a department within a larger company, or a small entrepreneurial venture, every organisation provides its leader with more distractions and concerns than one person can handle. The key to managing this challenge, of course, is to identify a reasonable number of issues that will have the greater possible impact on the success of your organization, and then spend most your time thinking about, talking about, and working on those issues.†(Lencioni, 2006, introduction. xi) The phrases like decentralization, delegate responsibility etc. often find favor in an expanding organisation. The modern management science favours these techniques. But the critical point for the success of organization is somewhere else. The growth of an organization needs to be a healthy growth. None but the head of an organisation can make it healthy. To delegate responsibility for

Assignments 1 Assignment Example | Topics and Well Written Essays - 2500 words

Assignments 1 - Assignment Example The US government intervened in the case and tried to solve the issues at hand. The purpose of this report is to critically analyze the decisions and goals set by the then CEO of the company Mr. Bernie Ebbers. A number of factors contributed to this fraud and this include corporate culture, leadership, and communication style among others. The report use literature reviews form financial analysts, business journals and investigation reports to understand how the above factors contributed to the massive financial fraud as well as the failure of the company. The report will show how the CEOs ambitions and need to satisfy the Wall Street expectations led to fraud as well as failure of the internet communication slow growth after massive investment. WorldCom was established in 1983 under the name Long Distance Discount Service by two businessmen Murray Waldron and William Rector. Two years later, a new investor Bernard Ebbers became the CEO of the company. At that time, the company was based in Jackson Mississippi. In 1989, the company acquired Advantage companies Inc and consequently became traded publicly as a corporation. A couple of other acquisitions were done by the company in the following decade including Resurgens Communications group Inc, Metromedia Communications Corp in 1993. In 1995, after the acquisition of Williams Telecommunications, the company changed its name to WorldCom Inc. Perhaps the biggest acquisition yet was MCI Communications Corps, Brooks Fiber Properties Inc. and CompuServe Corp in 1998. The next big merger with Sprint was blocked in 2000 by both the European and US regulators. This was the beginning of catastrophes to the company. The company was actively involved in telecommunication services which included internet, emails, voice calls among others. Before the fraud case in 2002, the company had made investments to expand its internet capabilities as there was high expectation on

Technological developments in the movie industry

Technological developments in the movie industry Introduction Advances in technology are changing the way the movie industry is doing business. Todays movie consumers are looking for more convenient ways of viewing films without seating in a movie theatre. They are also seeking better quality and sharper images. To stay competitive and reduce the challenges associated with technological developments the industry must identify best practices and apply those practices to problems the organizations might face.   Best Practices in the Movie Industry to Leverage Technological Advancements Best Practice 1: Forming Strategic Partnerships On May 9, 2006 Warner Bros. Home Entertainment Group announced a groundbreaking agreement with Bit Torrent Inc. to leverage the companys peer-assisted delivery system for the electronic sales of motion picture and television content in the United States. With this announcement, Warner Bros. became the first major studio to provide legal video content via the BitTorrent publishing platform. The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. BitTorrent is home to the worlds leading open-source file-sharing protocol by the same name, specifically created to overcome the obstacles of transferring large files over the Internet. Created in 2001, BitTorrent enables millions of users worldwide to publish, search and download popular digital content quickly, easily and securely. The new BitTorrent Service will feature hundreds of Warner Bros. television shows and films for download with DVD. The technology behind BitTorrent is elegantly designed for the delivery of large files like TV programs and films. Warner Bros. Home Entertainment Group was established to provide innovative, next-generation distribution models and this relationship provides our company with a unique platform to reach a new set of movie fans. By combining Warner Bros. popular video content with BitTorrents proven delivery efficiency; consumers will have an unparalleled way to experience entertainment online. Source: Business Wire: May 9, 2006 Best Practice 2: Digital Distribution Until about five years ago, the box office was the largest initial revenue for movies in the United States. Now movie studios are seeing a dramatic increase in DVD sales and electronic distributors are benefiting from the increased sales of theater-quality home entertainment systems (OMara, 2005). According to Datamonitor, The home video market is the most important within the movies entertainment sector, accounting for 44.6% of sector revenues in 2004 (Global Movies, 2005, p.8). The recent popularity of camera phones and iPods has grabbed the attention of the Hollywood studios. The movie industry is embracing digital distribution through a new technology called MovieBeam. This service includes a set-up box that costs around $200 dollars and arrives holding 100 films that customers can rent for between $2 and $4 dollars each (Taylor, 2006). A maximum of 10 new films can be downloaded through a digital signal each week. The films are transferable to an iPod or personal computer, whic h allows the customer to view the movie anywhere and at anytime. Best Practice3: Digital Cameras A leader in the movie industry use of technology is George Lucas. George Lucas has used his company, Lucas Films, to change the way movies are produced.   As Ron Magid (2005) points out George Lucas has found a better way of producing from the digital cameras that are replacing film cameras on movie sets, to the way movies are edited, to how special effects are created, to the sound one hears in theaters and at home, and even to the way movies are distributed to theaters, Lucas has led the way in adopting innovative technologies. Challenges Faced In Movie Industry Due to Technological Advancements Challenge 1: Lack of Security Digitalizations main drawback is that it creates unlimited opportunities for unauthorized usage, enabling perfect copies to be made in less time, with little effort and lower costs. Digitization also allows content to be altered in ways that can seriously compromise a brand and violate performers image rights. The rapid expansion of broadband internet access aggravates the problem as it makes transmission of content and file access faster and easier (DreamWorks SKG, 2005). In November of 2004, the first lawsuits were issued against those alleged to have illegally shared copyrighted films via the Internet (Global Movies, 2005). Corporations across the country and throughout the world have invested large amounts of money in security software to protect information and products. Challenge 2: Busting Budgets Technology has made filmmaking not only more expensive and time-consuming but also more difficult to manage. The people who create special effects consider themselves artists and their agenda is to get it right not make it cheaper. Amid the excitement, studios are beginning to realize that relying on special effects is financially risky. Such big-budget films tend to be bonanzas or busts. If a movie hits the jackpot, it can create a box-office hit that mints money on video and television for years to come. If not, it can burn a massive hole in a studios finances. To keep drawing people to theaters, studios feel pressure to keep pushing computer-generated realism to new levels. In the past, filmmakers would often settle for the first special-effects sequence created, but now, filmmakers have multiple options and spend many nights holed up in editing suites perfecting sequences. The simultaneous rise of cosmetic effects, which can fix anything, has created even more opportunities for tinkering in post-production. Filming with new digital cameras creates a sharper, cleaner look, but one that shows up every blemish and wrinkle. A filmmaker can add weeks of work and about $250,000 getting rid of facial hair, a wig line, or bags under an actors eyes. In a scene from Harry Potter and the Goblet of Fire, in which the hero does battle with a dragon, ILM wasnt satisfied with the computer-generated fire. Rather than spending more long days fiddling with each spark, ILM hired a flame-thrower that it filmed on stage. Then it superimposed the footage onto the sequence. The entire process lasted a day and cost ILM around $50,000 (Marr, M. Kelly, K., 2006). Challenge 3: Digital Distribution The advanced technology of broadband internet connection enables the consumer to download a feature-length film while maintaining a high-quality picture. This causes competition between movie and home entertainment theatres. To continue to competed movie studios must cut cost to be more profitable. They also need to improve the movie going experience (Dicarlo, 2005). While the internet is responsible for the world-wide exchange of information and products, it has removed the human interaction from the transaction. When a consumer purchases a CD from a music store, there are interactions with employees that decrease the chances of property being stolen. The internet, however, gives consumers and distributors a certain level of anonymity and can create an environment for the illegal distribution or purchasing of the product. Best Practice in Other Industry to Leverage Technological Advancements Best Practice # 1: Security Secure Computing Corporation, the experts in securing connections between people, applications, and networks, and Net Clarity, a leading provider of vulnerability management products and services, recently announced the deployment of a joint solution for proactive network security at Seamens Bank in Cape Cod, Mass. The combination of Secure Computings SnapGear unified threat management appliance and NetClaritys Auditor Enterprise vulnerability management appliance enables the bank to detect, deter, defend and defeat hackers, viruses, worms, spyware and malicious insiders. The banking industry only requires Seamens to audit its network once a year which they felt was not often enough as hardware and software could pick up common vulnerabilities and exposures (CVE) at any time. Seamens Bank felt the responsibility to their customers and took a proactive approach to securing the banks main office and four branches. The NetClarity and Secure Computing bundle augments the current network security strategy at Seamens Bank to enable real-time protection of all assets on their LAN, which is paramount to protecting information about its account holders (Business Wire, 2006). Best Practice 2: Distribution The music industry has also been impacted by the way technology has changed the distribution of products. The popularity of iPods and the Internet has made music easily accessible to consumers. Instead of spending $14 on a CD, consumers can select their favorite songs from the artist and download the music at a lower price (usually $1 per song). This technology has increased the globalization of the music industry. The music industry also reduced the amount of stolen goods by forcing download services, such as Napster and iTunes, to pay licensing fees. A more recent development in the protection of music copy rights is the Perform Act Debate. The U.S. Senate Judiciary Committee has been listening to arguments from both sides about legislation that would require satellite, cable and Internet broadcasters to pay royaltiesand to pay at fair-market-value rates (Butler, 2006, p.1). As Internet technology increases the accessibility of movies, legislation and licensing fees can insure the legal distribution of the product. Best Practice 3: The Ecosystem Michael Gallis and Associates are working with city planners to develop plans that address the interdependence of a community and the ecosystem. Peggy Ann Brown (2006) discusses how not to just protect the environment, but to weave it into the fabric of a community. She goes on to discuss the importance of not having the eco-systems surrounding a community collapse. Technology they are currently employee to support the efforts of this integration is GIS, satellite imagery, and three-dimension mapping. Application of Best Practices to Address Challenges The identified best practice adopted by the banking industry can be used by the movie industry prior to distribution of its entire original content wide the web. In this regard networking associations should be made with companies that are aware of security concerns and address them appropriately. Companies that provide the information technology should also be aware of the legal issues surrounding protection of IP rights and respect them. The recent tie-up between Warner Bros. Entertainment and BitTorrent has already made steps in addressing this concern. BitTorrent has ensured the creation of a legal partnership that respects the value of the intellectual property. BitTorrent continues to work with the Motion Picture Association of America (MPAA) to remove copyright infringing content from its search results and is working with studios to replace that content, to provide a secure, legal venue for consumers (Business Wire, 2006). The application of George Lucass improved three-dimensional filming can support the efforts of saving our ecosystems. Through the use of this best practice three-dimension technology, combined with efforts of Michael Gallis and I.N. Vogiatzakis humans could better understand the impact on our planet. With the use of this technology could reduce trips to sensitive environments and still allow for the appreciation of these special places. With the cost of this type of eco-friendly trips reduced, the experience of these important places would be available to a larger population. This in combination with non-invasive robotic equipment could increase the search for medical solutions from animals and plants deep in natural forests.   Conclusion The movie industry has a unique opportunity to profit from technological developments. By doing generic benchmarks of companies that have been successful in leveraging technology, the industry can effectively solve problems that the same advanced technology creates. Applying best practices of other companies can allow organizations to maintain a competitive advantage. Technology will allow the movie industry to become more global and increase the opportunity of profitability.

Kurt Donald Cobain :: Biography

Kurt Donald Cobain was born on February 20, 1976 in Hoquaim, a small town south-west of Seattle. When he was about six months old he moved to Arberdeen and spent most of his childhood there. His parents divorced when he was seven years old. Cobain did not handle the divorce well. Cobain said that he never felt loved or secure again (Ronson, 1996). He became anti-social and withdrawn after the divorce. Cobain was passed around to several relatives and even lived under a bridge at one point. After Cobain’s parent’s divorced, he lived with his mom in a trailer park for a year. Cobain then lived with his father in Montesano. His father made him participate in sports. Cobain would intentionally not perform well while playing sports to get back at his dad. Cobain decided to learn how to play guitar instead of playing sports. He enjoyed reading and doing other artistic activities. Cobain’s interests made him a target for bullies. (Wilson, 1996) Cobain was a sickly child. â€Å"As an infant, he suffered from chronic bronchitis and scoliosis, and, by the age of seven, he was being prescribed both Ritalin and sedatives to allow him to sleep† (Headlam, 1996). Cobain complained of burning stomach pain that kept him from participating in gym class. In 1985 Cobain started the band Nirvana. The band went through several changes before finally becoming Nirvana. In 1987 the band was playing in several locations. In 1988 the band landed their first record deal. Cobain’s music mainstreamed the grunge sound. Nirvana rose very quickly to become stars. â€Å"Nirvana was, briefly, the most popular band in the world largely because of the cult of personality that grew around Cobain† (Headlam, 1996). After Nirvana released the album Nevermind, Cobain married Courtney Love. â€Å"Love shared Cobain’s penchant for self-destruction, but none of his ambivalence about fame. Together they went on a drug taking spree that resulted a few times in Cobain nearly dying and Love taking heroin during her pregnancy† (Headlam, 1996). Cobain claimed that the birth of his daughter, Frances Bean Cobain, made him a different man. He claimed that he was a doting father and husband. It is believed that the drug use continued though. â€Å"On March 5th , 1994 Cobain was rushed to the hospital in a coma after an unsuccessful suicide bid in which he washed down about fifty prescription painkillers with champagne† (Ronson, 1996). The attempt was not made known to many people.

Customer satisfaction and loyalty of hyundai Essay

The history of the automobile begins as early as 1769, with the creation of steam engined automobiles capable of human transport. [1] In 1806, the first cars powered by an internal combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile – with the Benz Patent-Motorwagen, by German inventor Carl Benz. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century. The early history of the automobile can be divided into a number of eras, based on the prevalent means of propulsion. Later periods were defined by trends in exterior styling, and size and utility preferences. 1. 1HISTORY OF CARS Old Engraving depicting the 1771 crash of Nicolas Joseph Cugnot’s steam-powered car into a stone wall. The automobile as we know it was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. Starting with the first theoretical plans for a motor vehicle that had been drawn up by both Leonardo da Vinci and Isaac Newton. In 1769, the very first self-propelled road vehicle was a military tractor invented by French engineer and mechanic, Nicolas Joseph Cugnot (1725 – 1804). Cugnot used a steam engine to power his vehicle, built under his instructions at the Paris Arsenal by mechanic Brezin. It was used by the French Army to haul artillery at a whopping speed of 2 1/2 mph on only three wheels. The vehicle had to stop every ten to fifteen minutes to build up steam power. The steam engine and boiler were separate from the rest of the vehicle and placed in the front (see engraving above). The following year (1770), Cugnot built a steam-powered tricycle that carried four passengers. Early Electric Cars Steam engines were not the only engines used in early automobiles. Vehicles with electrical engines were also invented. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first electric carriage. Electric cars used rechargeable batteries that powered a small electric motor. The vehicles were heavy, slow, expensive, and needed to stop for recharging frequently. INTRODUCTION TO INDIAN MARKET The present Indian economy is characterized by increasing in the consumption rate. Today Indian market is exposed to a lot of competitions not only from the domestic players but also global players. The competition in the market is driving every manufacturer to cut costs and focus on satisfying the customer which will surely help him retain his market share and also to enhance it. The customers delight in the business world of marketing today. All the marketers are oriented themselves towards it. 1. 2 MARKETING MARKET The term market is derived from the Latin word ‘Marcatus’ which means trade, merchandise or plan of business. It means interaction of the buyers and sellers in the person or through telephone, telegraph, mail etc. MARKETING Marketing is a comprehensive term. It is not a mere exchange of goods and services. It includes all those activities connected with the process of identifying the needs of the customer and then organizing the business accordingly to meet the needs of the consumer. â€Å"Marketing is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value with others†. Philip Kotler â€Å"Marketing is the total system of interacting business activities designed to plan, price, promote, and distribute wants satisfying products and service, to present and potential customers†. Professor William Stanton. CONSUMER PERCEPTION The term perception refers to the complete act of ‘perceiving’ and involving of the psychological factors. Perception is the process by which the mind receives organizes and interprets a particular thing. It is estimated that 90 percent of the stimuli that the individual perceives come through sight and the rest from learning. Price is another element of marketing mix where perception has its implication. The basis of perception We know that sight perception depends on the flow of photons in through the pupils and absorbed in the retina. Therefore with the operation of our senses we do know there is something there can and is influencing the sensory mechanisms within ourselves but we do not necessarily know what it is that is causing the sense of experience. This gives rise to two levels of perception. The first is called immediate perception and is totally physical the operation of the physical universe following its mechanistic path ways, some of which happen to occur as neural events in our brain. The second level of perception is the interpretative perception where our psychology and attention is implicated in the perceptual act. Immediate perception is direct mediated only by physiology of perceiving species. Moving beyond immediate perception such as when a person attends to what they are perceiving, then all the well known aspects come to the fore. The obvious consequence is that we do not necessarily perceive that which we immediately perceive. The mechanism of immediate perception area set of physical events in the physical universe. The external reality is generating a perpetual field that is influencing the eye, which in turn is influencing the neurons of the visual cortex. The visual cortex is the reacting part. The interaction of the visual cortex with other parts of the brain and central nervous systems represented by the arrows to thought and emotion is the beginning of the analysis of the complete act of perception involving the emotive and interpretative elements. This model of immediate perception says that we immediately perceive reality via the effect a perceptual field has no sensory apparatus of our physiology. The study of consumers helps firm and organizations improve their marketing strategies by understanding issues such as: The psychology of how consumers think, feel, reason, and select between different alternatives ( e. g. brands, products). The psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media). The behavior of consumers while shopping or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer. How marketers can adopt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues help us adopt our strategies by taking the consumer into consideration. We also learn that consumer’s will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. CONSUMER BEHAVIOUR One official definition of consumer behavior is â€Å"The study of individuals groups, or organizations and the processes they use to select, secure, use, dispose of products, services experiences or idea to satisfy needs and the impacts that these processes have on the consumer and society. † This definition brings up some useful points. ?Behavior occurs either for the individual, or in the context of a group (e. g. , friend’s influence what kinds of clothes person wears) or an organization (people on the job make decisions as to which products the firm should use). ?Consumer behaviour involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e. g. , motor oil being sent to sewage systems to save the recycling fee, or garbage piling up at landfill) this is also an area of interest. ?Customer behavior involves services and ideas as well as tangible products. ?The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods or aggressive marketing of easy credit may be serious repercussions for the national health and economy. There are several units in the market that can be analyzed. The main trust in this course is the consumer. However we will also need to analyze our own firm’s strengths and weaknesses and those of competing firms. Finally, we need to assess the marketing environment although we may have developed a product that offers great appeal for consumers a recession may cut demand dramatically. WHO IS THE CUSTOMER? We all think of customers as the people who sit at our tables and pay for the goods and services purchased. But they are individuals in their own right. They may be business people, tourists, youngsters, retired couples or celebrities. They cannot be looked upon as an amorphous group – their needs are different and your service should reflect that. †¢A customer is the most important person in our business. †¢A customer is a person who comes to us with needs and wants and it is our job to handle them in a manner that is profitable to him/her and ourselves. †¢A customer is not a cold statistic; he/she is a human being with feelings and deserves to be treated with respect. †¢A customer is not an interruption to our work – he is the purpose of it. We are not doing him a favour by serving him, he is doing us a favour by giving us the opportunity to do so. †¢A customer deserves the most courteous attention we can give. Customers are not dependent on us, we are dependent on them ! A Customer is anyone who receives the work you do! CUSTOMER SATISFACTION Winning customers’ hearts and minds is increasingly important to customer acquisition and customer retention. It is no coincidence that customer satisfaction research accounts for much of market research activities. As competitive advantage and differentiation is achieved through product innovation and service performance (rather than competing on cost), it is vital to monitor and manage customer satisfaction levels. Customer satisfaction is not just about service levels or product attributes. It can be seen as a function of two main components: ? perceptions of product and service levels received ?expectation of product and service levels Customer satisfaction is therefore concerned with service delivery/product performance and expectation management. Customer satisfaction research delivers key benefits: †¢understanding the underlying drivers of satisfaction †¢identification of trigger points where satisfaction management is most needed †¢prioritisation of action areas (minimum input for maximum return) †¢Identification of customer-supplier interactions, internal processes and departments most likely to cause satisfaction/dissatisfaction. Impact on loyalty and propensity to recommend; a vital bottom line measurement CUSTOMER SATISFACTION ALSO HELPS YOU TO GET TO GRIPS WITH Customer Expectations Attitude and Behaviour Personal Appearance Maintaining Standards Handling Complaints Getting it Right First Time COMPANY PROFILE 2. 1 ORIGIN OF THE COMPANY HYUNDAI MOTOR COMPANY The Hyundai Motor Company (HMC) was founded in 1947 as Hyundai Engineering and Construction Co. by the late Ju-Yung Chung. Hyundai Motor Company, established in 1967, is the auto sales leader in the Korean domestic market and exports vehicles to 190 countries worldwide. Hyundai Motor Company operates the world’s largest integrated automobile manufacturing facility in Ulsan, on Korea’s southeast coast. In 1996, Hyundai opened the Namyang Technology Research Center, which includes a complete testing facility with a 2. 8-mile oval test track and a new $40 million aero acoustic wind tunnel. That same year, 1996, HMC began production at its state-of-the-art Asan Plant, located southeast of Seoul. Hyundai now operates eight research centers in Korea along with four international centers, including Hyundai America Technical Center, Inc. in Ann Arbor, Michigan, and the Hyundai California Design Center in Irvine, California. Hyundai’s automotive technology centers employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles. Hyundai Motor India Limited (HMIL) Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, S. Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets over 18 variants of passenger cars across four models, the Santro in the B segment, the Accent in the C segment, the Sonata in the E segment and the Santa Fe in the SUV segment 2. 2 MARKET SHARE When Hyundai Motor India Ltd (HMI) started producing cars at a place called Irrungattukottai near the South Indian city of Chennai in September 1998 Cut to 2004. The integrated manufacturing plant set up at an initial investment of US$ 614 million is now the largest manufacturing facility of Hyundai outside Korea. Hyundai India has a market share of about 20 per cent, and its plant rolls out about 600 – 700 cars per day in two shifts. Hyundai India today sells not two but seven brands – Santro, i10, i20, Verna, Elantra, Sonata and Santa Fe. These cars are sold and serviced by a national network of 300 sales and service outlets. HMI’s Santro and Accent are India’s largest selling brands in the B and C segments. The Santro was rated the â€Å"Best Small Car† in the JD Power Asia Pacific Initial Quality and APEAL studies for three years in a row, and continues to be one of India’s three most preferred compact cars. The same car is now making important inroads in Europe. Hyundai India sold 42,113 cars in 2012-13, and this year, the are planning to target the largest and most competitive market of them all now, with localisation levels of over 90 percent and the capability to produce world-class automobiles, Hyundai has made India its small carhub. Businessworld magazine reported in January this year that Hyundai is upping its annual export capacity so that by 2013 it can export 500,000 small cars from its production base in Chennai. The market shares of leading players for the month of Mar, 2013 is as given below. COMPANYMARKET SHARE Maruti 42. 4 % Hyundai Motors24. 4 % Mahindra09. 9 % Chevrolet11. 5 % Volkswagen03. 9 % Honda02. 1 % Toyota01. 7 % Others04. 1 % TOTAL100 % A BRIEF OVERVIEW OF TRIDENT HYUNDAI Introduction Trident Hyundai started in 1998 at Bangalore with 30 employees and just one Customer Care Centre. Today, Trident Hyundai has over 600 employees spread over Bangalore, Shimoga and Davengere. The philosophy â€Å"Drive Home a Relationship† is a way of work life and is reflected in our deep rooted commitment almost bordering on obsession towards customer satisfaction. This has helped us in setting up new benchmarks in dealership operation and procedures that has been replicated by other automobile dealers in India. We are recipients of many accolades for excellence in the areas of sales, services and finance. We are also an ISO 9001:2000 Company accredited by TUV and have joined the elite group. Trident Hyundai offers a perfect career for those who have the flair to excel at work. Freedom of expression and a conducive work environs foster the employees to exploit their talents to the fullest abilities. Palace Orchard at Bangalore has virtually become a landmark of Country’s few multilevel automobile dealership. Our Customer Care Centres are conveniently spread at Yeshwanthpur, Indira Nagar, JP Nagar, Sheshadripuram and Kalyan Nagar with state-of-the-art equipments and qualified technicians to cater customer needs. Our goal extends beyond customer satisfaction and we are committed in achieving total â€Å"Customer Delight†. BRANCHES Trident Hyundai 46/4, Garvebhavi Palya, Begur Hobli Hosur Road Bangalore – 560068 Tel: 080-43433222 Trident Hyundai No. 9, HAL Airport Road, Kodihalli, Next to Carlton Towers Bangalore-560014 Tel: 080-43431111 Trident Hyundai No. 1, Lower Palace Orchards Sankey Road, Next to Cauvery Theater Bangalore – 560003 Tel: 080-43433333 Trident Hyundai No. 111,122 & 125, B Narayanpura, K. R Puram, Bangalore-560016 Tel: 080-67879191 2. 4 PRODUCT PROFILE A. Hatchbacks SANTRO Xing Santro Xing with it’s new aerodynamic styling, power-assisted brakes, the advanced suspensions, the uniquely responsive technology is as much a magnificent creation of our drive to delight you as much as a benchmark in engineering excellence. Santro is being produced exclusively in India and the Indian Xing will now drive the World. I10 1. The BSIV compliant 1. 2 Kappa2 engine with VTVT achieved a spectacular fuel mileage of 20. 36 km/litre 2. Best in class ARAI-Certified fuel efficiency among petrol cars in India I20 The Winner of the Prestigious ‘Viewer’s Choice Of The Year’ and ‘Desighn Of The Year’ Awards, the i20 is all set to sweep you of your feet once again. Reflecting Hyundai’s design identity, fluidic sculpture, the new i20 boasts more aggressive and stylish design, giving you extra confidence on the road. The New Hyundai i20 is full of clever technology and smart features. Automatic headlamps, Rain Sensing wipers, Cluch lock function, a rear view parking camera and rear parking sensors are standard on Style models EON B. Sedans Verna Fluidic The 1. 6 L VTVT engine is a powerhouse which is refined to deliver best-in-segment 123ps@ 6300 rpm leaving the competition way behind. The engine is tuned to generate optimum efficiency without compromising on power. The new Verna also offers a 1. 4 L VTVT which boasts of similarly unbeatable performance and best-in-segment mileage of 17. 43 Km/L. The Verna features an ABS system and six airbags, including dual front airbags, curtain airbags and side airbags, for better safety ELANTRA The New Elantra comes perfectly handy for all occasions. Speed, agility and power come as standard equipment in Elantra. The design is a culmination of European styling and delightful functionality SONATA Sonata’s sophistication really shines from all angles together with its impressive rear view with its subtle curvature, fine details and unique rear combination lamps. The Sonata is built like a fortress. The car body incorporates numerous structural protection elements like, dual side impact beams, the energy absorbing collapsible steering column, front and rear crumple zones, cross-bar under the dashboard, engine sub-frame and reinforced bumpers together with the ABS (Anti-locking Braking System), TCS (Traction Control System) and the optional SRS airbag which provides maximum C. SUV Santa Fe The Santa Fe’s craftsmanship is inspired by the heart and completed with technology. You will continue to be pleaseantly surprised by the features you discover throughout the vehicle when driving or parked. SAFETY ANTI-LOCK BRAKING SYSTEM(ABS) All cars come with few variants fitted with the revolutionary ABS, as a standard feature. ABS provides improved braking performance and directional stability on slippery surfaces CRUMPLE ZONE The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind. The steering column is fully collapsible and minimizes risk of chest injuries in the event of a frontal impact The passenger cabin is an original three-box design and is protected by reinforced steel sections in the front and back, dual side-impact bars on all doors and large crumple zones in front and rear. The Accent has been Crash Tested to conform to global safety norms and provides optimum driver and passenger safety Specially designed to protect the passengers in the event of panic braking, these seats prevent the occupants from sliding forward and hurting themselves. The Sonata incorporates numerous structural reinforcements like dual side-impact beams, an energy- absorbing collapsible steering column, front & rear crumple zones, cross-bar under the dashboard, an engine sub-frame and reinforced bumpers that make the car a virtual fortress on wheels. The SRS Driver and Passenger Airbags come as standard on the Sonata V6 and as an option on the Sonata Gold. They come as an exclusive package together with ELR Seat Belts and Seat Belt Pretensioners and Load Limiters and provide maximum protection. Integrated with ABS, the EBD apportions braking power between the front and the rear axles according to the number of passengers and weight of the cargo in the trunk for safer, straight line stops. The handsomely sculptured headlamps cluster with four bulbs & clear lens ensures superior nighttime visibility. The projection type fog lamps comes handy in inclement weather conditions. The science of absolute control. Prevents skidding on a slippery road or during harsh braking, also maintains steer ability. Electronically apportions the brake force between the four wheels for optimum braking performance. Safety Cell Construction The protective safety cell sits between fore and aft crumple zones that absorb impact forces and keep the driver and passengers out of harms way. Side Impact Protection Front and rear doors are reinforced with special high tensile strength steel members that help absorb side impact forces. Seat-Belt Seat belt pretensioner with load limiter reduces the risk of chest injuries. The ultimate in driver and passenger safety. Detects slip in the rear wheel & pulls the vehicle out of difficult & unsafe terrain. The ladder frame chassis constructed of heavy-duty gauge steel is designed to withstand massive twisting & flexing safely. The superbly silent HVAC system in the Accent maintains the most comfortable climate inside the car irrespective of the outside temperature. An ultra-sensitive automatic temperature sensing coupled with a powerful aircon and heating system delivers omni-directional air-flow through specially designed flow control ducts and instantly responds to external temperature changes to keep the cabin climate perfect. The Noise, Vibrations and Harshness dampering is a function of the intelligent design of the Accent. Every single component in this car has been designed to work in perfect harmony so that you can enjoy complete peace and quiet inside your car. This feature makes sure that your driving experience in an Accent is not just effortless, but fun as well. While the steering wheel can be easily ‘Tilted’ at different convenient angles for easy adjustment, the ‘Power steering’ gives you greater control of the vehicle, not only in city driving conditions but also in case of accidents like tyre bursts. The Accent comes equipped with a tilt & a height cushion adjustment along with sliding and reclining controls that ensure perfect posturing and the best back and thigh support for a completely relaxed driving experience. 3. 5 SOCIAL RESPONSIBILITY Hyundai, as a responsible corporate citizen is committed to sustainable social development and the preservation of the environment. All the company’s key manufacturing units, including the Indian plant have the ISO 14001 certification for its Environment management practices. As a part of its social responsibility programs, the company conducts various campaigns to spread awareness of in-car safety and safe driving practices, particularly targeted against drunken driving, speeding. As a part of its community development projects, the company has adopted a few villages around its factory in Tamilnadu and has been working towards the social and economic development of these villages, assisting them in the areas of primary health care, education, basic amenities and employment opportunities. 3. 6 AWARDS AND ACHIEVEMINTS -SONATA RANKED â€Å"MOST DEPENDABLE MIDSIZE CAR† J. D. POWER AND ASSOCIATES 2013 VEHICLE DEPENDABILITY STUDY -ELANTRA SEDAN EARNS A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD -SANTA FE RECEIVES A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD. – ELANTRA – NAMED ONE OF THE 10 BEST GREEN CARS OF 2012 BY KELLEY BLUE BOOK’S KBB. COM. ELANTRA HAS EARNED THIS AWARD FOR THE SECOND STRAIGHT YEAR 3. 7 FUTURE PROSPECTS The R;D team focuses on the development of new products and technologies that include interior and exterior design changes, development of new generation engines and alternate fuel systems, concept vehicles and advanced passenger safety and comfort systems, in line with evolving customer preferences across the globe. Recent successes of the team include the development of the Hyundai patented Common Rail Direct Injection (CRDi) engine in association with Detroit Diesel and the award winning Fuel Cell Santa FE. EFFORTS Some of the ongoing projects that the Hyundai R;D team is involved in include the development of the ‘World Engine’ in association with Daimler Chrysler and Mitsubishi and the development of Automotive Telematics in association with IBM. That the efforts of the Hyundai R;D team has paid great dividends to the company is evident from the fact that the company’s newly engineered products like the Santa Fe and the Getz have made waves in the global automotive markets and the ‘US Consumer Reports’ magazine has ranked Hyundai cars in level with that of Honda in its recent quality rankings Hyundai Motor India has been awarded the benchmark ISO 14001 certification for its sustainable environment management practices. Living up to its commitment of providing global standards of quality and process management in India, Hyundai had put in place an Environment Management System (EMS)at its manufacturing plant in Chennai right from its project stage. The certification process was completed in a record time of 10 months with ‘Zero NCRs’. The assessment was done by TUV SUDDEUTSCHLAND and covered areas like Awareness Training, Technology Upgradation, Recycling, Waste Management and fulfilling Government Regulations. HMI is also working on a backward integration strategy that will support vendors of the company in implementing EMS. Hyundai Motor Company, S. Korea, the parent of HMI, has been doing considerable work on sustainable Environment Management The company has a well defined framework in place for developing products that reduce pollutant emissions and processes for preservation of natural resources and energy along all the stages of the product lifecycle from production, sales, use to disposal. The company has also been in the forefront of development of environment friendly technologies like Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs) and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan and Jeonju in S. Korea.

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